Originally created solely as a specialized team of wine professionals with a single focus:
- The unquestioned best sales and service to the 50 key accounts in the US Virgin Islands representing 70% of the on-premise wine sales revenue.
- Capitalize on the depth and breadth of the existing Bellows International and West Indies Company wine rosters.
- Add a dynamic layer of allocated, rare and eclectic selections under the Prestige Wine Group banner.
- Ultimately expanded scope to include spirits and beer at these critical accounts.